In today’s society, almost every celebrity considers themselves an entrepreneur. From celebrity makeup brands to baby care brands that have been founded by famous faces, the world of celebrity entrepreneurship is incredibly vast. Although it’s a lot easier for celebrities to establish themselves as entrepreneurs, they still have to go through the processes in which they buy plastic pallets ready to ship their products. When it comes to marketing, celebrity name recognition often has the ability to lure in first-time customers. To that end, detailed below are just some of the celebrities who have established themselves as successful entrepreneurs.
Jon Bon Jovi and Jesse Bongiovi
One of the most successful brands of all time belongs to Jon Bon Jovi, and this is Hampton Water Rosé. The brand was launched in 2018, wherein Bon Jovi carried out two years’ worth of research and development while his son, Jesse Bongiovi, took the lead with bottle design and marketing. It wasn’t long before the father-son team partnered with renowned biodynamic winemaker, Gérard Bertrand. From this collaboration, a blend of Syrah, Mourvèdre, Cinsault, and Grenache was created, which has landed the brand 90-point ratings from Wine Spectator for four years running.
Kristen Bell is one of the celebs who has taken the baby products route with her brand, Hello Bello. The diaper brand was launched in 2019, and its offerings have since grown into personal care products, vitamins, and apparel. What’s more, the brand sent almost 200,000 essentials, such as diapers, to Poland to help Ukraine refugees at the beginning of the conflict. This is on top of the registry fund that was created to assist families with affording diapers. In fact, since the establishment of the company, it has donated upwards of a million diapers to a number of organizations.
Jessica Biel is another famous face who has established a baby products brand, which was inspired by the need for pain management for her teething children. This sent Biel on a mission to seek an equally healthy and effective medication; however, upon not being able to find one, she created her own. The brand is called KinderFarms and provides products ranging all the way from medical-grade hydration drinks to infant and children’s pain relievers. Meanwhile, nutrition shakes, nighttime cough medicine, and many more products are available. Today, the products are available in upwards of 35,000 stores, and Biel is dedicated to growing the brand even further.
Drew Barrymore is a versatile entrepreneur with specialisms ranging across housewares, cosmetics, and media. In fact, she has a cruelty-free beauty line that goes by the name of Flower Beauty. This contains lip masks, liquid highlighters, and much more. The brand has grown even further via a partnership with Walmart, in which the Beautiful and Flower Home lines have been produced. These lines comprise home décor, furniture, and kitchenware items. On the media side of things, Barrymore has her own “Drew Magazine”, which has also proven popular and successful.
Last but not least on our list of celebrity entrepreneurs is Jennifer Aniston. Not only has she negotiated brand deals with Living Proof and Smartwater, but she also partnered with Glaceau-backed water in 2007. This partnership lasted all the way until 2019, wherein she remained an investor and face for the brand. Meanwhile, she took an equity stake in Living Proof after joining in 2012 as co-owner and spokesperson. Her most recent partnership was with the collagen supplement brand, Vital Proteins, as chief creative officer. It’s safe to say that Aniston has successfully established herself as a celebrity entrepreneur.
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