The benefits of game translation are manifold. If you are into the gaming industry, a game translation can help you quickly tap into foreign countries because people will opt to play games, if they are translated in their mother tongue. Games are equally popular among young and old generations. Research has shown that children who play video games develop social skills. Moreover, they perform better academically. In old age, many people suffer from Alzheimer’s disease which causes memory loss. It has been found that seniors that play games have very less probability to suffer from this disease. People are more likely to download games that are available in the language that they understand. Many translation companies are providing gaming translations around the globe. Therefore, you must do thorough research before hiring a professional translation company.
Pros of Game Translation
Do you know the worth of the global video games market was $199.74 billion in 2022 and it is expected that it will reach $307.19 billion by 2029? Therefore, game translation provides you with many ample personal and professional benefits. Let’s dive into them.
Better Ranking at App Stores
Many people in countries where English is not the first language download apps from the iOS and Google Play stores. To maximize the number of individuals who engage with your video game, it is important to enhance its appeal across diverse market segments.
Mobile gaming has gained 60 percent of the overall gaming market and currently holds a substantial share. Industry specialists have projected a growth rate of over two-fold for the mobile gaming market by the year 2030. Therefore, to become part of this lucrative industry, you must take assistance from a professional game translation company.
Providing Avid Gamers with Pleasant Gaming Experience
When you bring your game to international markets, you’re not only presenting something fresh to gamers in those nations but also imparting an image of your own culture to those countries. Different cultures can be really exciting, especially in games where players can explore and experience them on the screen. By understanding and appreciating the content, new customers can have a unique experience.
A great example of this is Pokémon, which originated in Japan. This game brought Japanese culture to the entire world by keeping its main ideas and values intact. They made adjustments according to the cultures of different regions. At present, it is one of the most profitable franchises ever with a worth of $92 billion.
Make Players Feel Valued
Creating a sense of community has many positive effects on businesses. It can help reduce marketing costs through word of mouth. Moreover, it builds credibility with creators and influencers and increases customer loyalty. In the gaming industry, players interact with each other both online and offline.
When a game is translated, it brings in players who speak different languages and have their own cultures. They feel like the game was made specifically for them. Therefore, they value the product more. This strengthens the bond between developers and users which leads to increased customer loyalty.
Rockstar, the developers of Grand Theft Auto 5, experienced these benefits when they translated the game for different regions around the world. Since its release in 2011, the game has been translated into over ten languages. Even after a decade, GTA still earns Rockstar $2.5 million every day. This clearly shows the loyalty of these gamers towards Rockstar. It all happened because of translation services.
Develops a Good Reputation
Translating video games is important for maintaining a good reputation in the industry. If developers release games with bugs or disappoint their fans, it has serious consequences. Poorly translated games also harm the reputation of the developer or publisher. International players are less likely to play games from developers with a bad reputation. That’s why proper game translation is essential for a strong reputation in the gaming industry. Taking assistance from a reliable game translation company ensures accurate and high-quality translations, which helps develop the reputation of your gaming company.
Enhances the Sales
Video games are a great way to entertain your audience. Almost everyone enjoys playing video games. But what if your game is not translated and adapted for different languages and cultures? People don’t play those games. If you want to be part of the successful companies that have already translated their games and are experiencing huge sales then you must also go for it. Game translation can help you to thrive in the gaming industry. Moreover, you will witness an increase in sales which means a higher return on investment (ROI) in the long run. So, consider working with a professional game translation company to make your game accessible to players around the world and boost your success.
Are you looking for a reliable game translation partner from a large number of translation companies available online? Worry not, CCJK is a renowned translation agency. It provides robust game translation services that help you compete in the global gaming market.